Digital marketing is that the marketing of products or services using digital technologies online , through mobile Apps, display advertising, and thus the opposite digital mediums digital marketing refers to any marketing effort that involves the web or an device . If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.
As digital platforms became increasingly incorporated into marketing plans and lifestyle, and as people increasingly use digital devices rather than visiting physical shops, digital marketing campaigns became prevalent, employing combinations of program optimization (SEO), program marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e-books, and optical disks and games became commonplace. Digital marketing extends to non-Internet channels that provide digital media, like television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
The use of the web and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. it’s been called digital marketing, Internet marketing, e-marketing, and web marketing, and these alternative terms have varied through time.
Digital marketing includes managing different sorts of online company presence and presences like company websites, mobile apps, and social media company pages.
The role of digital platforms in supporting integrated multichannel marketing is a crucial part of digital marketing, yet is usually overlooked. In some ways , this highlights how important it’s to interrupt down silos between ‘digital’ and ‘traditional’ marketing departments. Online channels also can be managed to support the entire buying process from pre-sale to sale to post-sale and further development of customer relationships.
Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), said a comprehensive Mediakix study, and that equals thirty minutes a day of prime-time advertising for you as a business owner.
In a nutshell, more digital marketing equals more money. Companies that focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.
Digital marketing makes easier for small businesses to compete in a big marketplace. It gives them a chance to quickly catch up to their big-name counterparts.
DIGITAL HARSH 